Founding stockists — enquiries open
Stock the on-the-go dog spotting game
A pocket-size, made-in-UK card game for the dog-mad nation. Played and proven; first production run shipping your launch window.
- Made in the UK
- FSC recycled card
- Minimum order 1,000 units
- Free CDU with first order
- Free standing POS unit on 1,000+
Meet the pack
54 uniquely illustrated cards — 47 of the UK's most popular breeds plus 7 designer crossbreeds.
How it plays
Swipe to view→
Why it sells
Impulse price point
Priced to sit by the till at an under-a-tenner RRP — the kind of low-commitment, grab-it-on-the-way-out buy that drives add-on sales without a customer thinking twice.
~60% retail margin
£4.05 wholesale against a £9.99 suggested RRP leaves a healthy margin on every single pack — strong returns from a very small slice of shelf or counter space.
Multi-market appeal
It isn't tied to one kind of shop. Gift shops, museums and attractions, garden centres, pet shops, farm shops and tourist spots all have the dog-loving, impulse-buying customers it's made for.
Low return risk
No batteries, no setup, nothing to break or go out of date. It's endlessly replayable and sits happily on the shelf, so there's very little that can go wrong once you've stocked it.
Display units included
- A fully branded counter display unit (CDU) included free with every first order.
- A free standing POS unit included with every order of 1,000 units or more.
- Both hold the packs upright and fully branded, turning a small footprint into an eye-catching feature by the till.
- Custom or co-branded display options can be discussed for bigger commitments.
The product
| Cards | 54 uniquely illustrated cards (47 breeds and 7 crossbreeds) |
|---|---|
| Card size | 6.4 × 8.9 cm, 0.15 mm thick |
| Material | FSC-certified recycled cardboard, printed in the UK, fully biodegradable |
| Pack size & weight | 9.3 cm tall × 6.7 cm wide × 2.1 cm deep |
| Barcode | EAN-13 (registering with GS1) |
| Case quantity | 80 per box |
Trade pricing & terms
| Minimum order | 1,000 units |
|---|---|
| Volume discounts | 2,000 / 5,000 / 10,000 — full price list on request |
| CDU | Free counter display unit included with first order |
| POS display | Free standing POS unit included on orders of 1,000+ |
| Terms | Pro-forma for first orders · UK dispatch · all prices ex VAT · VAT invoices issued on all orders |
See it in action
Real games, real dogs, real chaos — straight from our feed.
Made responsibly
- Printed in the UK — low carbon footprint
- FSC-certified recycled card stock
- Fully biodegradable, no plastic coatings
- Recyclable packaging
Independent retailer?
We have a separate programme for independent shops with lower minimum orders starting from just 80 units, a free CDU with every order, and a flat wholesale rate of £4.45 per unit.
A growing range
Soft toys, bandanas, keyrings, greeting cards and more are in the pipeline — a brand to grow with, not a one-off line.
Become a founding stockist
Tell us a little about your shop and we'll send the full trade price list and next steps.